Archive for the ‘Portfolio’ Category

Collectie Arnhem 2014

Thursday, March 13th, 2014

It has been a pleasure as always to work with the 3rd year fashion students at ArtEZ in Arnhem on defining their collective ‘Collectie Arnhem’ for communication purposes. The press release and show invite below are in Dutch, although words like ZEST, FILTER, GRIP and CRINGE pretty much sum up the mood of a collection that was developed with all the senses in mind. The images below speak a more universal language although they of course fail to offer pleasure for your sense of touch.

Collectie Arnhem 2014 was realised by: Arjen Kesteloot, Colet Eshuis, Diek Pothoven, Eline Janssen, Eline Keuchenius, Eva van Beek, Isabelle Olschewski, Joanne Vosloo, Josephine Dulmers, Josephine Goverts, Katharina Dubbick, Kristan Kuijf, Laura Lepre, Lilian Admiraal, Maartje Janse, Madelène van Ulden, Marieke van der Ven, Max Zara Sterck, Tim Becx, Tung Trinh, Vera van Buren and Yvette Peek.

Photography: JW Kaldenbach


Collectie Arnhem 2014

filter  prikkel grip  cringe

Ziet, in tijden van visuele overkill, een blinde juist niet méér?
Het uitschakelen van één zintuig versterkt de andere. Deze hypersensitiviteit filtert de essentie uit onze waarneming en prikkelt ons vermogen tot interpretatie.
Het concept voor Collectie Arnhem 2014 werd geboren uit de fascinatie voor een uitspraak van een blind geboren jongen: “it’s beautiful, at least I think so, and I believe what I want to believe.”

In het ontwerpproces zijn puur visuele uitgangspunten – zoals bijvoorbeeld een kleurkaart – uitgeschakeld. In plaats hiervan waren tactiele eigenschappen van materiaal en hun bewerking belangrijk. De persoonlijkheid van de stoffen bepaalt het kleurbeeld.
Door ineenkrimpen ontvouwt een deel van de stof zich in prikkelende volumes die de drang naar aanraken uitlokken. De collectie dwingt de kijker zelf te bepalen wat hij ziet. De structuur van breisels wordt gefrustreerd door puff, volumes worden bedwongen, de kledingstukken verlangen een beleving van drager en toeschouwer.

De collectie heeft lange sluike silhouetten. Volumes worden platgedrukt of komen vanuit het materiaal naar buiten. Contrasten als xxl vs xs, rond vs recht en glans vs mat zijn in de collectie verwerkt. De silhouetten eindigen vaak ter hoogte van de kuit; het lengteverschil in verschillende lagen benadrukt het gelaagde geheel. Door draaiingen en openingen worden de kledingstukken opnieuw gedefinieerd. Scherpe 3D puff, breistructuren en frisse kleuraccenten geven de Zest.

Freudenthal Verhagen X Scholten & Baijings

Saturday, June 15th, 2013


Toilet seats. High-end Pressalit toilet seats, illuminated by the celebrated Dutch design duo Scholten & Baijings that is, but Carmen Freudenthal and Elle Verhagen had never before projected their inimitable creative views on such a thing as sanitary ware. The result however, a 2,5 minute stop-motion film and four theme images to campaign the Pressalit by Scholten & Baijings collaboration called ‘Colour Blend’, figures gracefully in their portfolio.

Freudenthal/Verhagen’s unorthodox mixed media approach of creating fashion related imagery has earned them an international reputation among art buyers, curators and editors alike. From the very beginning when they started working together – on fashion productions for new generation titles such as i-D magazine, on lookbooks and catwalk presentations for fashion designer Bernhard Willhelm and on commercial images for Dutch advertising agency Kessels Kramer – the Amsterdam based duo have incorporated different art disciplines into their photography. Collage techniques, theatre settings, performance art, video art or even land art, you will find references to a wide scope of artistic influences next to that of fashion.

The ‘Colour Blend’ video for Pressalit takes you on a journey to the most inner and private spaces in four differently themed homes and lives, to a place where a perfectly matching toilet seat becomes the most natural visual element, and then beyond and on to the next. Like a never-ending peep show box the viewer’s eye is pulled in a straight central focus line and at a controlled constant speed through this magic 3D collage, which integrates Scholten & Baijings’ concept of merging colours using a fine regular dot pattern.

Freudenthal/Verhagen started incorporating video into their vocabulary in 2004 with a film installation called The Plate Spinner for Bernhard Wilhelm. This seven-minute film was part of a show in Stedelijk Museum Bureau Amsterdam.  An installation commissioned by fashion initiative Painted Series for Museum Paviljoens in Almere in 2008 showed the more complex use of film that has become their signature. Their Singing Girls installation (2010), which projects video onto photography, is currently on show at the MOTI in Breda, as part of the Couture Grafique show. Recent fashion and portrait photography productions include assignments by Dutch newspaper glossy NRC Lux, department store Bijenkorf and their specially commissioned contributions to the Blue Jeans exhibition in Centraal Museum Utrecht in the fall of 2012. The latter assignment earned them the ‘public’s favourite’ vote.


Apartamento & the Scheltens-Abbenes story

Monday, June 3rd, 2013

What better occasion to catch up with old friends than to pen down their ‘Bricks and mortar, blood and tears’ tale of how they ended up in their present lovely home and working together as successfully as they do. Photography couple Maurice Scheltens and Liesbeth Abbenes are living proof of the golden formula of not only staying true to your own obsession, but also to mine it laboriously to dazzling depths, where no one can follow. Hope you enjoy the read, right here in the PDF Apartamento11 – Maurice and Liesbeth, or in the lovely paper issue #11, out now!

Apartamento #11cover

Apartamento #11


Monday, June 18th, 2012

In a series of interior stories I have done with photographer Kasia Gatkowska this one of designer Stef Bakker’s new Amsterdam apartment was featured in the june issue of Elle Decor Italia. As Stef Bakker is designing the all new and improved interior my own modest Amsterdamse School house – together with his amazing assistant Joren Naerebout – I am especially pleased to share the PDFs and an english version of my write up.



BUGABOO magazine

Thursday, January 19th, 2012

Going to print this very day… and I can’t wait to see it: BUGABOO magazine by …,staat creative agency. I got to do the loveliest fashion-mood-lifting interview with Angela Missoni for the occasion of Missoni’s fabulous collaboration with Bugaboo, and I did a fun profile on Mark Jacobs for the same reason. BOO The Celebration Issue as the magazine is called will be launched world wide and in a number of languages.

Photography: Barrie Hullegie & Sabrina Bongiovanni, Styling: Maarten Spruyt

Amsterdam story for ELLE DECOR ITALIA

Wednesday, August 24th, 2011

Watch out for the September 2011 issue of Elle Decor Italia with a special story on Amsterdam I made with photographer Kasia Gatkowska. Our focus was on ‘something old, something new’ with lots of exciting, innovative, artisanal or downright bold gems of places and people. Download the full PDF here Elle Decor Italia Itinerario Ad Amsterdam

I LOVE YOUR WORK-poster on A’dam-E.V.A.

Monday, March 14th, 2011

Always nice to see your own work pop up unexpectedly like this old I LOVE YOUR WORK poster I created with the design team at Mannschaft and artist Jan Rothuizen for management institute ‘de Baak’. It just popped up in the decor of this new TV series about our beloved city Amsterdam called A’dam – E.V.A. (Amsterdam and all the others). Nice to see people care to leave it up on the wall for so long!

This week: launching ROOD &

Tuesday, November 2nd, 2010

This week two major projects I worked on over the summer will see the light. First on wednesday the 3rd of November there’s the official launch of ROOD magazine , a one time publication to go with the ROOD exhibition in the Royal Tropical Institute’s Tropenmuseum in Amsterdam. It was a huge job and a great pleasure to put this magazine together as the editor-in-chief (all the way to final editing of course), working closely with the Tropenmuseum’s curators, the amazing art directors and designers at Studio Roosje Klap and all those great contributors. The ROOD exhibition, a huge exposé about the colour RED throughout cultures and times, designed by Maarten Spruyt and Tsur Reshef will open this Thursday the 4th. Needless to say, you MUST go and see it.


Secondly, on Thursday the 4rth of November, before ROOD opens with a gala, I will join the official launch gathering for, an online crowdfunding platform for the Dutch arts, initiated by Amsterdams Fonds Voor De Kunst. I did the necessary copywriting for the site and its first campaign, working together smoothly as ever with my good designer-friends at Mannschaft.

Shows do go on like they say so there will be no putting up of painful party feet come Friday. Au contraire. I will be on the first train to The Hague where I will be in chambers with the jury for the Dutch Fashion Awards 2010. Friday night November 5th the Dutch Fashion Foundation and their international power-jury will herald a new Dutch Fashion talent with the big prize by Mercedes-Benz and there are three more awards to be handed out, so untill we can raise the cocktail glasses, we’ll be guessing: after Klavers Van Engelen in 2007, Monique van Heist in 2008, Sjaak Hullekes in 2009… who is the fairest of them all in 2010? Ok, me and a handful of other backstage ants will know a couple of hours earlier but our phones will be off!

And the big winner was Iris van Herpen, taking home 3 Ted Noten designed awards

La jouissance de soi-même

Friday, December 4th, 2009

Deluxe feelgood interior designer Stef Bakker invited me to add some word magic to new place in town BO CINQ. I haven’t had such fun writing in quite a while. Here’s a preview of the place, courtesy of photographer Mandy Pieper (more ‘text art’ pictures coming up!) The “LA JOUISSANCE DE SOI-MEME” title you’ll find above the brasserie entrance on Lange Leidsedwarsstraat 53-59 deserves a little footnote: it being the title of the very first Libertine manifest dated 1759, written by a Marquis Caraccioli who lived in Paris at the time. His erudite pledge for accepting life’s pleasures free of sin were not quite as much appreciated in his day.

The smoker's lounge offers plenty of space for changing dialoques like this curious snibbit from Waiting for Godot

The smoker’s lounge offers plenty of space for changing dialoques like this curious snibbit from Waiting for Godot



Interview with Scott Sternberg from Band of Outsiders

Tuesday, September 22nd, 2009

The Band of Outsiders article I wrote for the September issue of Blend magazine was in Dutch, so what I can share with the global attick is the original Q&A we did in early August this year. Enjoy.




A selection from the accompanying shoot in Blend magazine by Thomas Whiteside

We spoke last year around the same time. You just won the CFDA award and were about to present your new collection. You were planning to expand Boy & men’s accessories. And mentioned some ‘retail projects that won’t seem much like retail’ starting in Tokyo? So how did all that go?

It’s been a pretty great year. Boy. is now produced in Italy with a really fantastic production facility, so most of my time has been spent going back and forth and working with this amazing team, getting to know each other, developing two collections. And the men’s is continuing its story organically, finding great customers along the way. Sadly the retail project in Japan is still stalled. It’s a long story, but I’m trying to take a very old piece of machinery from the U.S. and re-wire and re-work it to do something entirely different, in a different country where the electrical, err, stuff is different.

Your homepage features a series of Polaroids of LA homes. What’s the relation to Band of Outsiders? They look like crime scenes to me. Or at least invoking fantasies about who lives there, how they live and so on.

Ooh, I like the idea of them being crime scenes, although that wasn’t the point.  I decided we needed a home page, and the most logical subject for the Polaroids on a home page seemed to be homes.  There are some pretty great ones around Los Angeles, so that worked out nicely.  Speaking of, I need to get out and shoot some more – freshen things up.  In terms of what it says about the brand, I would throw that back to you.  For me, all of the imagery and ideas we’re putting out under the Band of Outsiders brand don’t necessarily have to be of clothing or directly related to fashion.  It’s all about a feeling, an approach, and a way of looking at things.

What is essentially Band of Outsiders? (you called it ‘fetishized American Sportswear’ on Overstating the understatement? If something matters, everything matters?

That’s a big question.  And there’s two directions from which to answer – the clothes, and the brand around them. Let’s stick with the clothes for now.  The men’s clothes are about looking at the classics and making them feel new, fresh, and completely covetable; the women’s are about that too, but a little more conceptual in their approach, with a heavy anchor in menswear.  Boy is also a bit about playing off of trends, re-working them into our language.  Both have a strong focus on tailored clothing and offering something new and fresh in that category.