de Baak

For de Baak, Management Center VNO-NCW, I did a variety of communication projects, all in collaboration with Mannschaft. It started in 2004 when we were asked to develop a new quarterly magazine for them. Inside+Insight, folding a small ‘classic’ reader around a larger art supplement, turned out so successfull we ended up doing 12 issues in stead of the initial 4. The publication won the ‘Silver Feather’ for best design, and came in second for best visual concept at the Grand Prix Business Publications 2007. Apart from the initial concepting my job was mainly ‘quality controll’: picking edgy photographers, adding creative content and sharpening the copy while inplementing all sorts of learnings along the way.

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Apart from this on-going magazine project, we created several marketing and communication tools, for the Baak Blue Inspiration Tours for instance, and the Special Event on Art & Leadership. (For the latter collaborating with Dutch artist Jan Rothuizen)

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